Post Graduate Program in Digital Marketing

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About the course

Key Highlights

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Introduction to Digital Marketing
what is marketing?
Different types of Marketing?
what is Digital marketing?
Modules in Dm?
Brief Introduction about DM?
Scope of DM?
Who can Learn DM?
Website Planning
What is website?
Different types of Websites?
Basics of Html
What is Domain? Different types
How to purchase domain?
What is Hosting?Different types of hosting
how to purchase hosting?
How to integrate domain to hosting?
Introduction to WordPress?
How to install wordpress site using Xampp
How to create categories and pages?
Creating Menus to website?
How to choose themes for website?
How to install themes ?
How to Customization Business website theme?
How to CustomizationEntertainment website theme?
How to create posts?
Installing necessary plugins


Search Engine Optimization
What is a Search Engine?
How search engine works?
Structure of SERP
What is SEO?
Types of SEO and Techniques
What is Onpage? Factors of onpage
Meta tags Optimization
Url Optimization
Content Optimization
Image Optimization
How to create Robot.txt file
how to create Sitemap.xml
Use of Internal Link & External link
Canonicalization and permalinks
What is Offpage? Factors 
Link building Techniques
Directory Submission
social Bookmarking submissions
Article Submission
Forum Posting
Guest Posting
PDF Submission
RSS Submission
Image Submission
Classified Submission
Video Submission
Blog Commenting
Web 2.0
Press Release Submission
Types of Link Juices
Details about the Domain Authority and Page Authority
Paid Tools 


What is Keyword ?
Short-tail Keywords & Long-Tail Keywords
Different ways to find keywords
Selection Methods of Best Keywords
Google Keyword palnner tool
Google Trends


What is Content marketing?
How to get Content ideas?
How to rewrite the content 


Introduction to Content Marketing
Types of Content Marketing
What is iwriter
Content Marketing Do’s and Don’ts
What is Content Planning
How to find the right keywords for content marketing


What is Local SEO?
How to create Google my business?
How to optimize GMB
How to increase reviews
Increase citation for GMB


Google Webmaster Tool
Use of Google Webmaster
How to Verify Google webmaster tool to webiste?
Crawl – Fetch as Google 
How to index pages in search engines using Google Webmaster
What is Data Highlighter?
What is Rich snippets or Schema?
What is HTML Improvements?
What is AMP (Accelerated Mobile Pages)?
Site Links
What is Crawl Stats & Crawl Error
How to remove pages from Google Search results
How to Check Robots.txt
Google Index – Index Status


Bing Webmaster
Verify Ownership
Crawl Errors
 How to Remove a URL or Page from the Bing Index?


Google Analytics
Introduction to Google Analytics
How to link Google Analytics with your website?
Google data Studio
How to check visitors through Google Analytics?
4. Difference between Session & Page views
6. Demographics and Interests Report
7. Geo Report (Language and Location )
8. How to check user behaviour in Google Analytics?
9. How to check user browser & from where he is coming to your website?
10. How to check from where user coming i.e. Organic, Social or direct?
How to create Goals ?


Social Media Marketing
What is Social Media
Social Media Uses
Different Social Media Platforms
Benefits of social media
What is Social Media Optimization?
Diminesions of Social media images
 How to increase the reach of organic posts?
How to increase engagements?
Social media tools.
What is Hoot suite and Buffer


What is Social Media Marketing?
How to Create a Facebook business page?
Optimization of Facebook page
How to Connect instagram to fb page?
How to create Facebook Ads?
Struture of Facebook Ads
Different types of ads in Fb
How to run Branding ad?
How to genrate more traffic to website?
How to select the right audience
How to use Facebook for lead generation


Introduction to LinkedIn Marketing
When to use LinkedIn Marketing?
How to create Company page?
How to Create LinkedIn Ads
How to generate B2B Leads?


Introduction to Twitter Marketing
How to create Twitter ads
Increase followers with Twitter Ads
Increase website visitors through twitter ads
App installation with Twitter Ads


Introduction to Pinterest ?
How to use Pinterest?
How to create ads in Pintrest


Introduction to Instagram Marketing
How to create Instagram ads
4. How to Generate leads through Instagram Marketing
5. Drive traffic to your website using Instagram Ads


Youtube Optimization
How to create youtube channel?
Introduction to Optimization Basics
Differenet ways to create video
Tools to create  video
How to upload video to youtube and setting
Youtube Seo
How to monetize your YouTube video?
How to increase your views on YouTube?
How to use cards in video
How to add annotations 
Audience Retention. YouTube Analytics
Social media impact on YouTube video ranking


Search Engine Marketing(SEM)
Introduction to Google Ad Words. 
Creating Google Ads Account and settings
Struture of Google Ads
What is Campaign?Types of Campaigns
Differnet Goals
Keyword Match Types.
How to create Search Ads?
How to select the right keywords for search Ads?
Different methods to control fraud click on your ad


Introduction to Display Marketing
How to create Banner ads?
Create Re-marketing with Display Ads


Introduction to Mobile App Marketing
How to generate downloads through Facebook?
How to target customers through search engine marketing?
How to generate downloads through twitter


How to Write Google Certifcation exams
Introduction to Ecommerce Marketing
Basic difference between Normal SEO and e-commerce website SEO
The role of reviews in e-commerce marketing
How to think as a customer
How to increase e-commerce sales through Facebook
Effective strategy plan for the Ecommerce website


Introduction to Video Marketing
Difference between Video Marketing and Video Optimization
What is CPV and CPM
How to promote videos by using Google Ad words
How to promote videos by using Facebook


Introduction to Email Marketing
Types of Email Marketing
Mail chimp for Email Marketing
Email Template creating
How to setup Newsletter and templates
How to extract customer’s data


What Is Google AdSense?
Difference between Google Ad words & Google Analytics
How to create Google AdSense account
Different types of Ad unit
Plugin for AdSense integration
Difference between Google AdSense & Affiliate Marketing


Introduction to Affiliate Marketing
Minimum eligibility for Affiliate Marketing
Methods to start earning from Affiliate Marketing
How to get affiliate links
How to apply for Commission Junction


What is mean by Freelancing?
How to get a project on Freelancer?
How to get a project on Upwork?
How to create gigs on Fiverr?


Image Creation


Resume Writing & Job Hunting

Resume Writing & Job Hunting



Capstone Projects

LMS Capstone Projects


On completion of the Post Graduate Program in Digital Marketing, aspirants will receive an Industry-endorsed Certificate along with Internship Certificate.



B. Tech (Electrical and Electronics)


13 Years experience in Digital Marketing sphere. Have worked with Redi, Komli Media Pvt. Ltd, Clikstorm Media Inc.

Program Fees

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INR 25,000

*18% GST Extra


USD $600

Our Faculty

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Dinesh Babu R

UrbanPro Excellence Award winner in Data Science Professional
CBAP Certified Professional
Senior Business Analyst in the MNC, Part time, Providing Business Analysis as well as Data Analysis training to both Indian as well as overseas students.
Qualification: P.hd in Data Analysis, MBA (Finance & Operation), B.Tech

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Ganesh Bhure (Management LDP Program, B.Tech/B.E. (Electronics and Telecommunication))

11yrs into training. Working on various training assignments onPython, Machine Learning, Data Analytics, Artificial Intelligence, Docker and Kubernetes, Leadership and Product Management.

Software professional with 16+yrs of experience. Handled innovation strategic roles, Technical Consultant, Technical Manager, Project Lead, Product Development, Project Management, BusinessAnalysis, Technical Design, Python, C, C++, Docker, Kubernetes, Scale Testing, Product Benchmarking, Data Analytics, Machine Learning, Artificial Intelligence, Data Science.

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Suryanarayana Murthy (MCA, B.Sc (Electronics))

9.5 Years IT Experience in Big Data Hadoop and PERL as a Developer.
5.5 Years of comprehensive experience as Big Data Developer, Practical exposure and strong knowledge in Big Data management

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Boddu Lingaiah (M.Tech (CS), B.Tech (CS))

5+ Year teaching experience in Full Stack Web Development.

Boddu Lingaiah has over 10+ Years of experience as Master Trainer at Edunet Foundation & worked as IT Faculty at KL University and Jain University.
Studied M.Tech at SKEC Karepalli as well as worked as Assistant Professior for 1.3 Year.

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Abhishek Srivastava (M.Tech (CS), MCA)

IIT Kanpur Certified Data Science Trainer
Teaching experience in Data science, Machine Learning, Deep Learning, Artificial Intelligence
Data Science Trainer with 5+ Years of experience executing Data Driven solution to increase effeciency, accuracy and utility of internal data processing. Experinced to give training on regression models, using predective data modeling and analysing Data scienceAlgorithm to deliver insights and implement action- oriented to business problems.


  • Introduction to Linux
  • Root
  • Basic commands
  • Editors
  • OS installation
  • Basic system configuration and administration
  • Understanding files and directories
  • Schedulers
  • User administration
  • Software installation