Post Graduate Program in Digital Marketing
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About the course
Key Highlights
- Designed for Working Professionals
- 60+ Hours of Recorded Video Tutorials
- 10+ In-class & Capstone projects
- Live Classes- 5 days in a week & one day doubt clearing session
- Career assistance videos
- Placement Assistance (Job Opportunities Portal, Hiring Drives, Resume Building & more)
- EMI Option Available
- Post Graduate Program Certification from IIBM Institute along with Internship Certificate
- Course Duration: 6 Months
- Eligibility: Any Bachelors degree with 50% or equivalent at graduation, No minimum work experience required
CURRICULUM HIGHLIGHTS
Introduction to Digital Marketing
| what is marketing? |
| Different types of Marketing? |
| what is Digital marketing? |
| Modules in Dm? |
| Brief Introduction about DM? |
| Scope of DM? |
| Who can Learn DM? |
Website Planning
| What is website? |
| Different types of Websites? |
| Basics of Html |
| What is Domain? Different types |
| How to purchase domain? |
| What is Hosting?Different types of hosting |
| how to purchase hosting? |
| How to integrate domain to hosting? |
| Introduction to WordPress? |
| How to install wordpress site using Xampp |
| How to create categories and pages? |
| Creating Menus to website? |
| How to choose themes for website? |
| How to install themes ? |
| How to Customization Business website theme? |
| How to CustomizationEntertainment website theme? |
| How to create posts? |
| Installing necessary plugins |
Search Engine Optimization
| What is a Search Engine? |
| How search engine works? |
| Structure of SERP |
| What is SEO? |
| Types of SEO and Techniques |
| What is Onpage? Factors of onpage |
| Meta tags Optimization |
| Url Optimization |
| Content Optimization |
| Image Optimization |
| How to create Robot.txt file |
| how to create Sitemap.xml |
| Use of Internal Link & External link |
| Canonicalization and permalinks |
| What is Offpage? Factors |
| Link building Techniques |
| Directory Submission |
| social Bookmarking submissions |
| Article Submission |
| Forum Posting |
| Guest Posting |
| PDF Submission |
| RSS Submission |
| Image Submission |
| Classified Submission |
| Video Submission |
| Blog Commenting |
| Web 2.0 |
| Press Release Submission |
| Types of Link Juices |
| Details about the Domain Authority and Page Authority |
| Paid Tools |
| What is Keyword ? |
| Short-tail Keywords & Long-Tail Keywords |
| Different ways to find keywords |
| Selection Methods of Best Keywords |
| Google Keyword palnner tool |
| Google Trends |
| What is Content marketing? |
| How to get Content ideas? |
| How to rewrite the content |
| Introduction to Content Marketing |
| Types of Content Marketing |
| What is iwriter |
| Content Marketing Do’s and Don’ts |
| What is Content Planning |
| How to find the right keywords for content marketing |
| What is Local SEO? |
| How to create Google my business? |
| How to optimize GMB |
| How to increase reviews |
| Increase citation for GMB |
Google Webmaster Tool
| Use of Google Webmaster |
| How to Verify Google webmaster tool to webiste? |
| Crawl – Fetch as Google |
| How to index pages in search engines using Google Webmaster |
| What is Data Highlighter? |
| What is Rich snippets or Schema? |
| What is HTML Improvements? |
| What is AMP (Accelerated Mobile Pages)? |
| Site Links |
| What is Crawl Stats & Crawl Error |
| How to remove pages from Google Search results |
| How to Check Robots.txt |
| Google Index – Index Status |
Bing Webmaster
| Verify Ownership |
| Crawl Errors |
| How to Remove a URL or Page from the Bing Index? |
Google Analytics
| Introduction to Google Analytics |
| How to link Google Analytics with your website? |
| Google data Studio |
| How to check visitors through Google Analytics? |
| 4. Difference between Session & Page views |
| 6. Demographics and Interests Report |
| 7. Geo Report (Language and Location ) |
| 8. How to check user behaviour in Google Analytics? |
| 9. How to check user browser & from where he is coming to your website? |
| 10. How to check from where user coming i.e. Organic, Social or direct? |
| How to create Goals ? |
Social Media Marketing
| What is Social Media |
| Social Media Uses |
| Different Social Media Platforms |
| Benefits of social media |
| What is Social Media Optimization? |
| Diminesions of Social media images |
| How to increase the reach of organic posts? |
| How to increase engagements? |
| Social media tools. |
| What is Hoot suite and Buffer |
| What is Social Media Marketing? |
| How to Create a Facebook business page? |
| Optimization of Facebook page |
| How to Connect instagram to fb page? |
| How to create Facebook Ads? |
| Struture of Facebook Ads |
| Different types of ads in Fb |
| How to run Branding ad? |
| How to genrate more traffic to website? |
| How to select the right audience |
| How to use Facebook for lead generation |
| Introduction to LinkedIn Marketing |
| When to use LinkedIn Marketing? |
| How to create Company page? |
| How to Create LinkedIn Ads |
| How to generate B2B Leads? |
| Introduction to Twitter Marketing |
| How to create Twitter ads |
| Increase followers with Twitter Ads |
| Increase website visitors through twitter ads |
| App installation with Twitter Ads |
| Introduction to Pinterest ? |
| How to use Pinterest? |
| How to create ads in Pintrest |
| Introduction to Instagram Marketing |
| How to create Instagram ads |
| 4. How to Generate leads through Instagram Marketing |
| 5. Drive traffic to your website using Instagram Ads |
Youtube Optimization
| How to create youtube channel? |
| Introduction to Optimization Basics |
| Differenet ways to create video |
| Tools to create video |
| How to upload video to youtube and setting |
| Youtube Seo |
| How to monetize your YouTube video? |
| How to increase your views on YouTube? |
| How to use cards in video |
| How to add annotations |
| Audience Retention. YouTube Analytics |
| Social media impact on YouTube video ranking |
Search Engine Marketing(SEM)
| Introduction to Google Ad Words. |
| Creating Google Ads Account and settings |
| Struture of Google Ads |
| What is Campaign?Types of Campaigns |
| Differnet Goals |
| Keyword Match Types. |
| How to create Search Ads? |
| How to select the right keywords for search Ads? |
| Different methods to control fraud click on your ad |
| Introduction to Display Marketing |
| How to create Banner ads? |
| Create Re-marketing with Display Ads |
| Introduction to Mobile App Marketing |
| How to generate downloads through Facebook? |
| How to target customers through search engine marketing? |
| How to generate downloads through twitter |
How to Write Google Certifcation exams
| Introduction to Ecommerce Marketing |
| Basic difference between Normal SEO and e-commerce website SEO |
| The role of reviews in e-commerce marketing |
| How to think as a customer |
| How to increase e-commerce sales through Facebook |
| Effective strategy plan for the Ecommerce website |
| Introduction to Video Marketing |
| Difference between Video Marketing and Video Optimization |
| What is CPV and CPM |
| How to promote videos by using Google Ad words |
| How to promote videos by using Facebook |
| Introduction to Email Marketing |
| Types of Email Marketing |
| Mail chimp for Email Marketing |
| Email Template creating |
| How to setup Newsletter and templates |
| How to extract customer’s data |
| What Is Google AdSense? |
| Difference between Google Ad words & Google Analytics |
| How to create Google AdSense account |
| Different types of Ad unit |
| Plugin for AdSense integration |
| Difference between Google AdSense & Affiliate Marketing |
| Introduction to Affiliate Marketing |
| Minimum eligibility for Affiliate Marketing |
| Methods to start earning from Affiliate Marketing |
| How to get affiliate links |
| How to apply for Commission Junction |
| What is mean by Freelancing? |
| How to get a project on Freelancer? |
| How to get a project on Upwork? |
| How to create gigs on Fiverr? |
Image Creation
Resume Writing & Job Hunting
Resume Writing & Job Hunting
PROGRAMMING LANGUAGES AND TOOLS
Capstone Projects
LMS Capstone Projects
- Create your own blog, write content for your niche & Post & share in social media
- Do keyboard research for different companies & search volume for keywords
- SEO Projects for companies
- Create business page in FB and integrate instagram account and create lead generation Ads
- Create facbook Ads, google Ads, for education institutes
CERTIFICATION
On completion of the Post Graduate Program in Digital Marketing, aspirants will receive an Industry-endorsed Certificate along with Internship Certificate.
INDUSTRY FACULTY AND MENTORS
MUGULA PARSHURAM YADAV
B. Tech (Electrical and Electronics)
AANIKET GAIKWAD
13 Years experience in Digital Marketing sphere. Have worked with Redi , Komli Media Pvt. Ltd, Clikstorm Media Inc.
Program Fees
Our Faculty
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